This campaign was developed as a hypothetical pitch to the Literati marketing team as part of my University of Texas Digital Marketing Boot Camp course. Below you will find my campaign objective and solution.

Campaign Objective

The goal for this paid social media campaign was to increase overall monthly book club subscriptions by 15% over the Spring quarter. The secondary goal was to boost brand recognition amongst potential new employees.

Solution

Utilized paid ads across Instagram to broaden our overall audience reach and increase overall sales. In addition, create native LinkedIn ads to create brand awareness for potential employees.

literati-social-campaign
Literati-LI-organic-posts

My Direct Contribution

  • Social strategy
  • Instagram Ads – Creative/copy
  • Native LinkedIn Posts – Creative/copy

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