Campaign Objective
Introduce our new products during a pandemic without being able to sample in-store!
Solution
Create an integrated Instagram campaign to introduce our followers to our new products. This included product photography, flavor profiles for each new product (as sampling was not an option), and a partnership with like-minded brands like Red Duck Foods, to introduce our items to a new audience.
Result
Great engagement! On average we received about 7 comments per new product post on Instagram. We had top influencers with 20K+ followers in the Vegan and Hemp space post our images to their stories.
My Direct Involvement
- Graphics (photography + Canva graphics) for Good Seed posts
- Copywriting/scheduling for social posts
- Facilitated the partnership with Red Duck
- Managed the graphic design process for Red Duck + Good Seed graphics