Campaign Objective

Create a successful #GivingTuesdayNow email campaign to encourage donations. The goal was to collect $1,000 across four days.

Solution

Implement a five-touch email campaign and multiple texts to ask donors from 2019-2016 to consider making a donation this year. I timed the start of the email campaign around the ending of the second part of our webinar series to maximize awareness and engagement with potential donors.

header for email from the #GivingTuesdayNow campaign
Giving-Tuesday-Second-Example-Email
header for email from another sample email from the #GivingTuesdayNow campaign

Result

Averaged 25% open rate and 4% CTR across five emails & raised $1,430 from 27 individual donors.

Back to Portfolio